What Facebooks News Feed Changes Mean for Your Business Page
What Facebooks News Feed Changes Mean for Your Business Page Facebook recently shook the digital marketing world with the announcement of their News Feed algorithm change which puts a priority on personal accounts over business pages. This understandably meant a lot of anxiety among business owners who have invested a lot of time and effort in their Facebook business page. While the Facebook news feed changes that have just been rolled out will definitely decrease your page’s organic viewership, that doesn’t mean all is lost in terms of your company’s Facebook marketing and viewership. Here’s a brief overview of what Facebook’s news feed changes mean for you and your business and how you can still survive and thrive in the new world that Facebook is becoming. With their latest news feed update, Facebook is essentially prioritizing personal interaction and “meaningful conversations” over business “broadcasting.” According to Mark Zuckerberg, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.” Facebook is starting to adjust their News Feed in favor of: Personal posts from family and friends Personal posts looking for advice or recommendations from family and friends Posts from Groups, since this is where a lot of person-to-person interaction occurs Posts that generate long comments (in other words, posts that someone took the time to respond to and didn’t just hit the like button… a thoughtful, length, [...]
