By Nazy Curtis, Newport Hair Loss Center, Newport Beach, California

To make informed decisions regarding both the inventory and marketing packages of a hair loss salon, it is crucial to adopt a strategic app

roach to inventory.

By anticipating the typical needs of customers, salons can effectively determine what types of wigs, top pieces, lengths, and colors, and most importantly, different cap sizes, should be included in their inventory.

Strategic inventory management entails proactively building a comprehensive inventory that includes the essential “bread and butter” pieces. Get to know your clients well and have what they will need on

hand.

By being well-prepared, salons can maintain a consistent level of quality and have control over the variables, thus reducing reliance on a rapidly changing market. The expense of keeping inventory pays off when your client needs something and doesn’t have to wait weeks or even months for it. It is one advantageous aspect of owning inventory; the ability to guarantee the desired pieces. This flexibility allows salons to acquire the items they need precisely when needed, eliminating any potential obstacles or delays in providing top-notch service.

Establishing a collaborative relationship with a supplier who does not compete with your studio is paramount. By aligning interests and relying on a supportive supplier, salons can ensure a mutually beneficial partnership focused on delivering exceptional customer service while minimizing potential conflicts of interest.

Most suppliers have programs that give qualified hair professionals the chance to promote their products through a preferential program, allowing them to maintain inventory and curate their assortment of top pieces and wigs.

Inventory management involves proactively building a comprehensive stock that includes the essential pieces customers commonly look for. This ensures that your studio always has the necessary items readily available. By being well-prepared, you can maintain a consistent level of quality and availability of rapidly changing styles.

Why is it worthwhile to maintain even a small inventory? Diversification: Having a diverse inventory at your disposal allows you to serve a greater variety of clients; male, female, short term and long term. Accessibility: Having a back stock on hand will help keep costs down from shipping and handling. One advantage of owning inventory is the ability to guarantee the desired pieces without incurring immediate costs. This flexibility allows salons to acquire the items they need precisely when needed, eliminating any potential obstacles or delays in providing excellent service to your clients.