About Paul Albee

Paul Albee is the Creative & Technical Director of ATS Design Group, a Syracuse NY web design, SEO and digital marketing agency with over 18 years experience in hair replacement web design, online marketing and internet services to the hair loss and hair restoration industry.
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Protecting Your Studio From Ransomware Attacks

2021-08-16T10:14:55-05:00August 16th, 2021|

Ransomware Attacks - What You Can Do to Protect Your Studio The recent high profile ransomware attacks on Colonial Pipeline and other major infrastructure companies have raised awareness of this type of catastrophic cyber threat for businesses of all sizes, including small businesses across the nation. Compromising and holding ransom critical business financial data, ransomware also affects sensitive customer data, including credit card information, social security data, and countless other areas of personal identity information. Ransomware is a specific type of malware that hold your critical company information hostage until you pay the ransom to get it back - more often than not by means of bitcoin or similar digital currency operating outside normal banking channels. Ransomware is critical in another way: it is easily downloaded and installed on your office or personal network by means of infected emails and compromised websites - often websites you have come to rely on and trust, including websites belonging to vendors and colleagues with whom you interact regularly. Small Businesses. Big Money. When ransomware makes the news, it's usually about big businesses at the national and international level. But malicious ransomware distributors don't care what size business you are. Small businesses are particularly vulnerable since they have minimal computer security and oftentimes limited network firewalls in place. Network servers in small businesses are particularly vulnerable since backups are few and far between, and security patches are months out of date. And once you've been the victim of a ransomware attack, the cost of downtime and lost data can [...]

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The Importance of Blogging for Your Hair Restoration Business

2019-10-20T14:32:49-05:00October 20th, 2019|

Blogging in the Hair Restoration Industry: Is It Really All That Important? It’s 2019 and we’ve all heard the phrase “content is king.” But is blogging really necessary? We’ve all heard the blogging is a powerful means of content marketing, but is it really that powerful? These are great questions that are very much overlooked by the majority of small business owners and salon and hair replacement studio owners in particular. Virtually all modern website design and development platforms include some sort of blogging platform. As an effective, long term marketing tool, a blog can be leveraged with enormous power to connect with and nurture prospects, and in developing authority and trust in you and your company. It can also help you to control the destiny and branding of your business in the digital world by dictating as much as possible what your online prospects see and understand about you rather than leaving it to others to define you. Online Visibility: The Competitive Edge Blogging also provides the means to improve your online visibility by means of providing relevant content around based on your search engine optimization goals by targeting specific search terms and phrases in which your audience is interested, and putting you front and center in search results above your competitors. Let’s take a quick look at the important points that make a blog a vital part of your marketing efforts. So from a strictly business perspective, why should you care about blogging? Blogging Helps Establish Your Credibility and Authority Blogging has the [...]

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What Facebooks News Feed Changes Mean for Your Business Page

2018-04-19T11:50:22-05:00April 19th, 2018|

What Facebooks News Feed Changes Mean for Your Business Page Facebook recently shook the digital marketing world with the announcement of their News Feed algorithm change which puts a priority on personal accounts over business pages. This understandably meant a lot of anxiety among business owners who have invested a lot of time and effort in their Facebook business page. While the Facebook news feed changes that have just been rolled out will definitely decrease your page’s organic viewership, that doesn’t mean all is lost in terms of your company’s Facebook marketing and viewership. Here’s a brief overview of what Facebook’s news feed changes mean for you and your business and how you can still survive and thrive in the new world that Facebook is becoming. With their latest news feed update, Facebook is essentially prioritizing personal interaction and “meaningful conversations” over business “broadcasting.” According to Mark Zuckerberg, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.” Facebook is starting to adjust their News Feed in favor of: Personal posts from family and friends Personal posts looking for advice or recommendations from family and friends Posts from Groups, since this is where a lot of person-to-person interaction occurs Posts that generate long comments (in other words, posts that someone took the time to respond to and didn’t just hit the like button… a thoughtful, length, [...]

9:12 am 9:12 am

Google Reviews: Why They Matter So Much

2018-04-12T14:26:11-05:00April 11th, 2018|

The Importance of Google Reviews in Your Local SEO & Marketing Strategy Have you ever searched for a product or service and found a company that looked like they could meet your needs? Did you take it one step further and see what kind of reviews the company had? The product or service might look great, but if the reviews are questionable, did you look for another company to help you? Reviews can literally make or break a local business. Most people who search online for the products and services (and who doesn’t) rely on online reviews to help them make buying decisions on everything from vitamins to mobile phones, to collector vintage cars. Reviews for local small businesses can also be a major contributor to ranking higher in local search results in addition to other online marketing efforts. In the case of Google, the search engine giant clearly places a high value on local businesses that have consistent reviews. And along with other contributing factors, Google places these businesses in the search results map area with pin drops on the map to show you where those local businesses are located. Local Search Engine Ranking: Why Google Reviews Matter In an area like Pittsburgh, for example, there are literally hundreds of hair salons with countless studios offering virtually the same products and services. Reviews are a major factor in setting one studio apart from another and ultimately leading consumers to a purchasing decision by attracting potential clients to your studio’s website where they can learn [...]

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Google Page Speed Becomes Ranking Factor July 2018

2018-04-12T14:53:27-05:00March 26th, 2018|

Website Page Speed to be a Google Ranking Factor: July 2018 When you Google your business and click on your search listing, how long does it take your home page to load on your computer or smartphone? It was recently announced by Google that they will be using website page loading speed as an official ranking factor for mobile searches beginning July 2018. This is when the speed update will take place. This news from Google is big for SEO specialists and business owners alike. The Google page speed update will have a focus on mobile search results and according to Google, it will only affect a small number of keywords or search subjects. What does this mean for Search Engine Rankings? For search engine optimization specialists, this news is nothing unexpected from Google. In 2010 Google had a similar factor for page speed on a desktop web version, so this doesn’t really come as much of a surprise. In recent years, Google has made it clear that fast loading websites are a must if you are to rank well in organic search and get more traffic to your website. When the July 2018 Google page speed update goes into effect, some websites that are currently getting a lot of organic traffic, but have a prolonged loading time will more likely than not find that they will be penalized in Google’s search results (if you were at the top of the first page of Google search results, you may find that you’re not there any [...]