** THIS PAGE UPDATED DAILY WITH THE LATEST INFORMATION AVAILABLE **
SATURDAY ONLY: HAIR RESTORATION 101
HAIR RESTORATION 101
The Art of the Consultation
TURN AMAZING CONSULTATIONS INTO CLIENTS. Keith will cover everything from managing your client’s expectations to the secret of closing the deal.
Keith Zimmerman: AHLC Certified Master, Owner, Keith’s Hair Center, Green Bay, WI
Learn what trichology is, why it is important to your business and how to implement it. We’ll cover everything from scalp treatments to low level laser light therapy.
John Ranney, BA, IAT: Trichologist, SMP Certified, Owner, Freedom Clinic, Toronto CA
HAIR RESTORATION 101
Hair Replacement Basics
Lisa Ferestad, Bobbi Russell, Christine Pusateri
Get a how-to overview & each of your questions answered.
• Which systems work best for each client.
• How to design and order systems.
• How to choose cap construction (i.e. lace, poly, French drawn)
• When to choose synthetic vs human hair.
• How to choose between custom and pre-made systems.
• How to cut a base to fit your custom mold.
• How to customize pre-made hair.
• Ordering outright verses putting clients on programs.
LISA FERESTAD, Owner Lisa Ferestad Hair Solutions
BOBBI RUSSELL, AHLC Certified Master, WTS Trichologist, and Owner of Hair Therapy for Women
CHRISTINE PUSATERI, AHLC Certified Master and Owner Christine Pusateri Solutions
HAIR RESTORATION 101
SESSION 3 TO BE ANNOUNCED SHORTLY
SUNDAY & MONDAY: VENDOR SPONSORED EDUCATION
The Unique Needs of Alopecia Clients
Michael Leigh & Holly Slear
KNOW WHAT YOU’RE GETTING INTO AND HOW TO BE PREPARED
- The risks & rewards of the alopecia client
- The mission-critical importance of knowing where they are in their “alopecia journey”
- Managing expectations and emotions
- Why an alopecian wig design is not just any wig with some silicone sewn in.
- Creating an alopecian following for your studio.
How to Offer Solutions for Each Clients' Specific Needs
- Options for long and short term wearers
- Successful consultations
- Understanding European hair types
- How to color human hair wigs
NAZY CURTIS, President and Creator, Amani Hair, Newport Beach, California
Cutting to the Trends
Bobbi Russell & Marina Westover
BOBBI RUSSELL: WTS Trichologist, Ahlc Master & Owner, Hair Therapy for Women and MARINA WESTOVER: Master Trainer, Salon Owner &Hair Addition specialist
GET A GRIP! WITHOUT ADHESIVES, TAPES, CLIPS OR COMBS
Discover alternative methods of keeping hairpieces secure while supporting your clients through their hair loss journey. Take home tips on out of the box methods to customize the already available options to cater to your clients growing needs.
The Perfect Men’s System Application & Cut-In
- How to perform a seamless, natural-looking men’s system application
- Techniques to achieve looks that are fashionable and relevant
- Overcoming the taboos of past generations
American Hairlines is very proud to be celebrating over 40 years in non-surgical hair replacement systems for men and women. Our longevity is due to the consistent unsurpassed quality, innovative design and superior customer service.
Hair Transformation Workshow
MAXIME REDON & VICTOR HUGO
Hair transformation on live model, showcasing 2 different trendy hairstyles in a record time. Q&A on Hairskeen education, marketing strategy and opportunities.
MAXIME REDON: French Master Stylist, A men’s world hairdressing champion, this passionate expert has represented the know-how of French fine hairstyling for men worldwide.
VICTOR HUGO: Master Barber, 2016 CT Barber Expo Award winner, Victor is one of the most talented Barber on the East coast.
Incorporating Trichology in Your Business.
SUNDAY: Trichology: How active ingredients in products improve scalp health. Anti-dandruff: climbazole, Anti-hairloss: serenoa repens (saw palmetto) and Sebum regulating: salicilic acid.
MONDAY: A new approach to achieve harmony between trichology products and hair systems. A deeper dive into how proper scalp care both at home and in-salon can help support your clients that are wearing hair.
MARTINA CANDIDO: Head Biologist
Increase Revenue: Clip-in to Bondable Toppers
HOW TO CAPTURE HER AND CREATE A CLIENT FOR LIFE
Capturing new clients experiencing hair loss is the first step to grow your business, but what do you do from there? How do you ensure these clients continue to be loyal to you as their hair loss progresses? How do you transition them into a bondable piece in a way that they feel comfortable and secure? In this class you will learn how to seamlessly take a client from a stock piece to a bondable system to make sure you keep a client for life.
EMILY BUCKWALTER: Education Manager
Clients hesitate buying hair replacement systems because they’re reluctant to shave their existing hair. We’ll teach you some suitable alternatives. Doris Yu, master stylist and hair replacement specialist with over 40 years of experience, will demonstrate how to attach a system that doesn’t require shaving your client’s hair, so even the most apprehensive client will feel confident you’re offering a solution they’re comfortable with.
3 METHODS DEMONSTRATED: Weave, Micro-Lock, and Cylinders. All 3 methods have been widely used for years with great success. Proper training and practice to master these techniques are essential, but once learned, it will help you gain and retain clients.
DORIS YU: MASTER Stylist and owner of Hairart Salon, West Hollywood, CA
Don’t miss out on this rare opportunity to watch a master in action!
How to Build an Effective Team (with some hair on the side)
Do you rely on your gut instincts when hiring, or do you have an actual proven hiring process?
Learn how to build an effective team with this interactive class based on the “Top Grading” and “Who” methods of hiring. Experience the T.O.R.C method (Threat of Reference Check) and so much more. For businesses with 0-100 employees.
JAMES TODD, CEO, Dimples USA
Skin System Customization & Repair
Learn the essentials of working with skin-based hair systems. How to enlarge them, add sideburns and repair them immediately after extended wear or excessive use.
DARDO PUJOL: Owner and Founder, Rush Hair Replacement, LLC.
With over 25 years in the industry, Dardo Pujol developed Skin Flex, a new generation hair piece and has trained thousands of stylists in Argentina, the United States, Venezuela, Spain and Brazil, effectively introducing them to the Hair Replacement Industry.
Color in an Alternative World
Mastering the color component of alternative hair is crucial to attaining excellence for your clientele. Failure to deliver even basic color matching is not only unpleasing to the eye, but promotes inauthenticity and undesirable detectability. Mindfulness, observation and color mastery breathes new life, aesthetics and an endless array of possibility for a beautiful outcome. Explore the foundation of color mastery thru topics including color mirroring (matching), observing chiaroscuro principles, color design and order refinement and embracing gray (white) as a blank canvas to creating your alternative hair vision.
SHERRI RENÉE, Master Hair Architect/Designer & Fine Artist
The Tools Needed for Selling to Every Client
Keith Zimmerman, Karyna Fields, Ricky Knowles
Learn how to successfully introduce a client to a variety of services offered in your salon using state of the art technology and modern techniques. Keith Zimmerman and Karyna Fields deliver the secret to building trust with your clients from the very start of their consultation and how to make them a client for life. Ricky Knowles finishes off the class by delivering a thin skin hair system and demonstrating the hidden secrets to a successful cut-in and seamless application.
MONDAY AFTERNOON: WHAT THE TECH! • BUSINESS DEVELOPMENT COURSES
How to be Seen and Heard: Branding & Re-Branding
JAMES TODD, CEO, Dimples USA
Lenny Ventimiglia IV
We’ll cover the basics of online lead generation and what to look for when hiring for digital marketing help. There are so many different ways to generate leads for your company online, and some methods work better in the hair restoration industry than others. Learn the tips & tricks that you can take with you to bring more attention to your company and more business in the door.
LENNY VENTIMIGLIA IV, President, Atlas Digital
Why Am I Not Getting Qualified Leads?
In this presentation you will experience the truth behind this question that is so often asked by hair studios. We will show what technology is available to help gauge how qualified your leads actually are, turn “unqualified leads” into quality leads, and maximize your marketing efforts through interactive intelligence.
ELIZABETH SUAREZ, Sr. Account Manager & Hair Restoration Marketing Expert at enCOMPASS Advertising Agency