CLASS DESCRIPTIONS
VENDOR EDUCATION
Inventory 101: Three Ideas to Grow Your Business
Nazy Curtis
A good inventory system allows your business to fulfill customer orders promptly and accurately, leading to improved customer satisfaction. By having the right products available when clients need them, your business can meet delivery expectations, reduce lead times, and minimize backorders or out-of-stock situations. This positive experience helps build strong customer relationships and encourages repeat purchases.
Nazy Curtis, Owner and CEO of Amani Hair
Learn how I use On Stage Hair Extensions to create customized hair replacement solutions that will set you apart from the competition. See how hair extensions can:
- Add hair to a hair system for highlights or lowlights
- Be the transition before a full system is needed
- Be more profitable than any other service with the right technique
Bernard Ory, The Profitable Stylist, Owner, OnStage Extensions
Approaching Alopeica and DNA Expression
Julie Clarke and Carly Klein
Breaking down hair concerns and why hair loss is trending much younger than ever before. How to help your clients with the following and what do the treatments do?
- Weight loss induced hair loss
- PRP treatments
- Exosomes
- Hair care
- Rogaine
- Microneedling
- SMP/Transplants/Microblading
- Laser Therapy
Julie Clarke, Certified Nutritionist and Phlebotomist. Carly Klein, Founder and President of National Hair Loss Med Aesthetics
Metrics That Matter
Lenny Ventimiglia
A class designed with you in mind – Focusing on setting, measuring and tracking sales and marketing goals to grow your company. By identifying and simplifying important KPIs (Key Performance Indicators), we can build a roadmap to success for business growth.
Lenny Ventimiglia, President, Atlas Digital
Brilliant Bonding
Shanna Moll and Michael Leigh
Michael Leigh, Joli Caméléon Founder, CEO, Hair Creations Director & Inventor
Why Are We Losing It
Colleen Camp
Navigating the mosaic of different types of hair loss for our clients has never been more unique than it is today. Understanding the differences between PCOS, Post-Partum, TE, Alopecia Areata, trichotillomania, COVID shedding, and cancer related hair loss conditions offers salon professionals an optimum environment for sharing expert knowledge with their clients. This 1-hour session shares the ever-changing landscape regarding types of hair loss, treatment, and prevention.
Colleen Camp is Global Education Director for BosleMD. Camp became a sought-after expert regarding COVID hair loss during and post pandemic. She shares her knowledge of different types of hair loss, treatment, and prevention with the professional salon industry.
Building Trust & Setting Realistic Expectations in the Social Media & Post-COVID Era
Jerry Holt and Jessica Catalde
Are you ready for the hair replacement revolution? This course is designed to help you rethink, support, or improve client consultation practices for clients interested in alternative hair options. Whether you’re a hair replacement expert or just starting out, this collaborative class will help you explore best practices to deliver outstanding consultations that inspire confidence in your clients.
Jerry Holt & Jessica Catalde
Hair and Science Technology
Richard Gizzi
With the slogan “Science and technology based hair”, Hi-Mo has been striving to bring new awareness of hair replacement that is currently missing in the US markets. In this informative session you will learn how both human and synthetic hair is sourced, processed and made into a final product.
Richard Gizzi has over 50 years of global experience in all aspects of the industry.
How to Deliver the Modern Look
Ricky Knowles
Learn from one of the industry’s best hair professionals on how to deliver a modern look on male and female clients. We will help you discover our extensive selection of upscale products ranging from men’s and women’s hair replacement systems, all with a variety of base materials, bonding methods, and hair types. Upon attendance you will have a chance to win state-of-the-art products, and attendance tickets to our next CrossFit at our West Palm Beach, Florida Headquarters.
Ricky Knowles is the owner and operator of a successful hair and wellness clinic in Houston Texas, where he helps hair replacement clients around the country to help restore their confidence, while helping others succeed in the industry through training and skill specific classes.
Creating a Luxury Experience
Sabrina Gutierrez
Customization techniques that will elevate your service experience. Step into the world of European Luxury with Ellen Wille and take your service experience to new heights.
You will gain invaluable insights into the truly unique Ellen Wille collection and learn the art of customization techniques that will set your business apart from the rest. Elevate your client’s experience by mastering the intricate details and personalized touches that make European Luxury by Ellen Wille truly exceptional.
Sabrina Guitierrez, Education Manager
Connecting with Clients
Sara Micallef
Fine-tune your ability to connect with clients! Provide clients with the highest level of care and support by exhibiting a compassionate and empathetic approach, ensuring that each client feels comfortable, well-informed, and confident throughout their hair restoration journey. Along with consistently demonstrating a high level of technical skill, professionalism and work ethic – we will highlight how we can show a genuine commitment to delivering outstanding results.
Sara Micallef, Founder of Project Hair Co
Lasercap for Hair Regrowth
Michael Rabin, MD, MBA, CEO
If you are treating hair loss then LaserCap for hair regrowth should be in your first line of treatments. In this overview, get details on LaserCap’s mechanism of action, resulting efficacy, pricing, profitability, handling patient follow up and patient expectations. We will review our first year unconditional patient satisfaction guarantee, lifetime warranty policy and multimodality treatment strategies to maximize hair regrowth, easily differentiating LaserCap from the knockoffs, etc.
Michael Rabin, MD, MBA, CEO
Thin Weave Techniques
Doris Yu
Learn the best-kept secret in hair attachment techniques. Doris will share her exclusive secrets to the “Thin Weave” technique during her demonstration. No shaving or glue is necessary! The best attachment for hair extensions, integration, and men’s systems. Lasts 6-12 weeks.
Doris Yu is the owner of three hair replacement salons, as well as the founder of HairArt Products. She has been in the hair replacement industry for 40 years and is excited to share this unique technique with you!
Navigating Health Insurance for Cranial Prosthesis
Jamela Hodgson
Learn how to help your clients navigate their insurance benefits. Learn the pros and cons of becoming a participating provider.
Jamela Hodgson, Founder & President, A Special Place Wigs
An in-depth exploration of the characteristics and requirements of textured hair.
Elisabetta Benini, CRLAB Trichology Team Leader, Laboratory pharmacist & postgraduate masters degree with honors in Cosmetology at COSMAST University
Professional Trichological Consultation: Elevate Your Business To The Next Level
Elisabetta Benini
Learn all the steps for a successful CRLAB client consultation, Trico test, scalp treatments and a thorough understanding of the client’s needs, careful assessment of the scalp and hair, and tailored recommendations for scalp treatments and hair care products.
Elisabetta Benini, CRLAB Trichology Team Leader, Laboratory pharmacist & postgraduate masters degree with honors in Cosmetology at COSMAST University
- How to perform a seamless, natural-looking men’s system application
- Techniques to achieve looks that are fashionable and relevant
- Overcoming the taboos of past generations
American Hairlines is very proud to be celebrating over 40 years in non-surgical hair replacement systems for men and women. Our longevity is due to the consistent unsurpassed quality, innovative design and superior customer service.
Brandie Reyes, is a successful Hair Replacement Specialist and Stylist from Phoenix, Arizona since 1996. She has traveled North America with American Hairlines since 2005, sharing her passion and vast knowledge of Non-Surgical Hair Replacement and American Hairlines products with Industry Professionals.
Exceeding Guests Expectations: When You Give the Best, You Receive the Best
Tony Sansone
Crafting a truly phenomenal guest experience should be at the forefront for your entire team, whether they’re dealing with new or repeat guests. Create and maintain a great guest experience by setting and managing expectations from the moment someone hears about your business, to their follow-up appointment, and beyond. You never know what creating a memorable encounter can do for not only the guest, but for your business.
In this class we will go over:
- Setting appointment expectations
- Educating on products and services
- How to build the guest experience before they walk in the door
- & More!
Tony Sansone, Trainer. As part of the Education Team at MSI, Tony was previously a member of our Client Engagement Team, where he worked hands-on with business owners to ensure their ongoing success with Meevo.
Tape Stacked Bonds
Caiden Britt
There is no such thing as a “one size fits all” solution when it comes to hair replacement and its coinciding bonding methods. In this class, discover an innovative technique that can be added to your arsenal of attachment options when working with your favorite toppers from Jon Renau. Caiden’s revolutionary Tape Stack Bond is a modern approach to the traditional concept of long hair bonding; saving not only time, but the frustration that sometimes occurs when working with messy adhesives.
Caiden Britt, Hair Replacement Education Specialist
Consultation and Closing Mastery
Glenn Michael Milliet
Richard Gizzi has over 50 years of global experience in all aspects of the industry.
Glenn Michael Milliet, Communication, Sales, and Business Building Expert
Power Up Your Social Media Strategy
Jeanne Beirne
- Enhanced Emotional Connection – why it is important
- Tik Tok vs. Instagram – audience demographics and how to use
- Trending audio vs. original audio – how and when to use
- Applications – ones that are available and that we recommend
- Q&A
Introduction to Women's Hair Replacement
Baha Alwardi
It does not matter how long you have been the industry, or how many female clients you have, there is always room to learn different techniques. A good foundation is the key to a successful relationship. I have been teaching this class for many years and it has evolved since I learned the method. I discovered why women won’t take the next step, upgrade from “Long Hair Bonding” to a better alternative method of attachment. “Long hair bonding” is only an introduction. Learn my three dot method of application and gain a female client for as long as you are in business.
Baha Alwardi, Master Stylist
Introduction to Women’s Diffuse Alopecia
Diane Donofrio
Diffuse hair loss is affecting women more often than ever, causing a great deal distress and self esteem issues. The causes are numerous and complex, and they need to be understood in order to offer a proper solution. Join Diane in her quest to help women with diffused Alopecia. Learn, inside and out, the life cycle of a hair system and the reasons why so many women will face diffuse alopecia in their lifetime. She will present the most common causes and solutions to help you, as a nonmedical professional, to properly advise and provide her with a path to healthier hair, improving her quality of life.
Diane Donofrio, CEO, Novera International
Learn How to Meet Your Clients’ Needs in a Fraction of the Time
Judy Geisinsky
As hair loss becomes more prevalent, the array of alternative hair products offered has become more complex. Customers no longer want or expect one-piece-fits-all solutions. Customers have become more demanding in their specific wig and topper construction and other alternative hair details. At the same time, most clients can’t afford the time nor do they have the patience for the traditional custom ordering lead time. Learn how to adapt to your clients’ needs in a quick and efficient way that allows you to better service them and fill their orders in a fraction of the time.
Judy Geisinsky, Chief Creative Officer, Milano Collection
The Anchor System of the Hair
Dr. Martina Candido
The Keys to Unlocking the Right Marketing Strategy for Your Studio
Elizabeth Suarez
With the digital landscape constantly evolving and offering an endless array of tactics and channels, it can be difficult for you, as a studio owner, to determine which approach is best.
This class is designed to equip you with the knowledge and data you need to make informed decisions when it comes to your marketing strategies. The goal is to help you get the most bang for your buck and maximize the effectiveness of your marketing campaigns. By providing insights into the latest trends and tactics in the industry, this class will help you stay ahead of the curve and reach your target audience in the most effective ways possible.
Elizabeth Suarez, Account Supervisor, enCompass Adversing Agency
Expert Panelist Roundtable: Learn from the Best for Success
Daniel Hafid
FOLLEA by Daniel Alain
Expert Panelist Roundtable – Learn from the Best for Success
Successful growth in a post-Covid marketplace can be a challenge. Learn from industry experts on how they recovered and grew their business. Get invaluable insight on how to run a successful alternative hair business and transform women’s lives. FOLLEA founder Daniel Hafid will also participate, sharing over 30 years’ experience perfecting the manufacturing process, sourcing world class hair, and learnings on building customer-centric revenue.
Panelists: Patricia Wrixon, Salon at 10 Newbury; Alisa Schoenack, Nedia Hair Loss; Judi Wyngant-Collier, William Collier Design; Melissa Szymanski, FOLLEA, former manager Wigs Today.
Daniel Alain Hafid, Follea Founder and CEO
It's Trichy
Hannah Reed and Dorin Azerad
Both Hannah and Dorin have lived with Trichotillomania and as hair replacement specialists have helped with people with the same. Trichotillomania can be very misunderstood and often difficult to address. Learn the different causes and best ways to help you help your clients.
Hannah Reed, owner of Perfectly You and founder of Strands of Hope
Dorin Azerad, Hair Replacement Specialist, Elan Hair Studio