And the fans came to learn all they could

By Emily Buckwalter, Education Manager

Emily Buckwalter

This year at the American Hair Loss Council’s Hair Now conference in Charlotte, North Carolina, Jon Renau introduced its newest offering in hair replacement, Cheveux Direct. 

Utilizing the innovative technology of direct injection and the highest quality European hair, we unveiled a solution to grow your business profitably, all while transforming the lives of your clients.

We discussed the challenges businesses faced in these past two years and how Jon Renau chose to confront a changing world by providing essential client and product messaging that puts an emphasis on the joys of our industry and places darker times resoundingly in the past. The biggest emotional question on consumers’ minds today is, “How will you help improve my life?” The Jon Renau Cheveux Direct system provides you with a high-quality, competitive solution.

Jon Renau client Deborah Long of Elite Hair Loss Solutions in Gold River, California, shared her experience with Cheveux Direct and how it allows her to create an elevated experience for her clients and boosted her business. Long stressed the importance of presenting this information and technology to your clients properly, and training your team thoroughly on this new process, as keys to success with Cheveux Direct.

Additionally, Jon Renau provided information on building client awareness and engagement using digital marketing, providing individualized client consultations, asking for client referrals, and methods to successfully incorporate program pricing for Cheveux Direct systems. As an added benefit, the company announced its newest education opportunity via its education-on-demand portal – Cheveux Direct on Demand – to further enhance your knowledge and experience through our exclusive hair replacement certification.   

As always, it was a pleasure to attend and share our latest innovations, connect with clients and meet new professionals, showcase our products, and demonstrate educational opportunities with the attendees at the American Hair Loss Council conference. We can’t wait to see everyone again in 2023.